Who started her own beauty company in 1946?

Who started her own beauty company in 1946?

• A. Coco Chanel
• B. Estee Lauder
• C. Mary Kay Ash
• D. Diane von Furstenberg

Answer: (B)

Estee Lauder started her own beauty company in 1946 when she and her husband Joseph launched Estée Lauder Companies. She began with two skincare formulas and built the business through a personal-sales approach, giving samples to beauty professionals and encouraging stores to stock her products. This strategy—direct selling to salons and department stores plus a focus on prestige skincare—helped transform a small startup into a global cosmetics brand. The other individuals are known for fashion or for starting cosmetics firms at later dates, not for founding a beauty company in 1946.

Estee Lauder started her own beauty company in 1946 when she and her husband Joseph launched Estée Lauder Companies. She began with two skincare formulas and built the business through a personal-sales approach, giving samples to beauty professionals and encouraging stores to stock her products. This strategy—direct selling to salons and department stores plus a focus on prestige skincare—helped transform a small startup into a global cosmetics brand. The other individuals are known for fashion or for starting cosmetics firms at later dates, not for founding a beauty company in 1946.